IHG to introduce Vignette Collection to UK with new Liverpool signing
20/04/2023
The Halyard at Ropewalks Liverpool, Vignette Collection will open later this year under a franchise agreement with Molo Hotels
IHG Hotels and Resorts has introduced its Vignette Collection to the UK with the signing of The Halyard at Ropewalks Liverpool, in partnership with Molo Hotels.
Vignette Collection is the group’s first collection brand and is a “family of one-of-a-kind properties” in urban and resort locations.
The Halyard at Ropewalks Liverpool, Vignette Collection will open later this year under a franchise agreement with Molo Hotels and will be operated by Lighthouse Hotel Management.
The 133-key luxury hotel is set in the historic Ropewalks district in the heart of Liverpool, and features a restaurant, an on-site gym, conferencing facilities and a rooftop terrace.
Willemijn Geels, VP Development, Europe, IHG Hotels and Resorts, said: “We’re thrilled to be bringing Vignette Collection to the UK – a new luxury brand in an established market for IHG. Vignette Collection gives strategic partners and owners, like Molo Hotels, the opportunity to retain their distinctive hotel identity, while benefiting from IHG’s global scale, Luxury and Lifestyle expertise, and powerful IHG One Rewards loyalty programme.
“The brand has shown incredible success across the globe in its first year, with 14 hotels signed or opened, which speaks volumes to its emphasis on delivering one-of-a-kind stays and memorable moments alongside a commitment to more responsible travel. Liverpool’s popularity continues to grow as a hub of culture and I’m confident the luxury offering of the Vignette Collection will bring a new offering to the city.”
Ross Morrow, managing director of Molo Hotels, said: “I’m so excited to be opening the first Vignette Collection hotel in the UK. We see a gap in the market to deliver luxury stays in Liverpool and we’re excited to partner with IHG Hotels and Resorts to deliver a one of a kind hotel that celebrates the history of such an important city.
“Liverpool is a thriving market with growing demand and IHG’s enterprise system will allow us to better serve guests at The Halyard at Ropewalks Liverpool, Vignette Collection from later this year.”
Director of Marketing Liverpool, Chris Brown, added: ‘We’re thrilled that the first Vignette Collection hotel in the UK will be opening in Liverpool this year. The passion the brand has for responsibility and community, alongside the brilliant facilities the hotel will bring will make it a great addition to the Ropewalks district of the city.
“With Liverpool attracting a growing number of international and domestic visitors alongside the ever popular city region offer, we’re delighted to see new properties arriving in Liverpool to help further boost our visitor economy, create new jobs and provide a wonderful visitor welcome.”
IHG Hotels and Resorts currently has 356 hotels operating under eight brands in the UK&I including InterContinental Hotels and Resorts, Kimpton Hotels and Restaurants, Hotel Indigo, voco hotels, Crowne Plaza Hotels and Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express and Staybridge Suites, and a further 21 in the pipeline.
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